Sporting Dog Supply Company creates dog food and treats formulated for hunting dogs and their specific needs. The mark for Sporting Dog Supply Company is strong and includes an image of a pointer to invoke the feeling of hunting with a companion dog. The branding is simple yet rugged with the use of texture and details like the outline of a dog pointing at ducks. The color palette draws from camouflage hunting clothes and the bright orange collars hunters place on their dogs to make them visible among the brush.